Internal Communications: Planning the Strategy

Internal Communications: Planning the Plan

Many companies focus on conveying to their audiences that are external; segmenting markets, studying, developing tactics and messages. This same care and focus needs to be turned inside to create an internal communications strategy. Effective internal communication planning enables big and small organizations to produce a procedure for information distribution as a way of addressing organizational problems. Before internal communications preparation can start some fundamental questions need to be answered.

— What Is the state of the business? Inquire questions. Do some research. How’s your company doing? What do your employees think about the organization? You’re bound to get better answers from an internal survey than an external one. Some may be amazed by how much workers care and need to make their workplaces better. You may also uncover some hard truths or understandings. These records will help lay a basis for what messages are conveyed and how they’re conveyed.

— What do we want to be when we grow-up? That is where the culture they would like to symbolize the future of the organization can be defined by a firm. Most firms have an outside mission statement. Why not have an inner mission statement? The statement might give attention to customer service, constant learning, quality, or striving to function as the biggest business in the marketplace with the most sales, but to be the best company with the highest satisfaction ratings.

Internal communicating objectives can change with time as goals are accomplished or priorities change, and must be quantifiable. For instance, the financial situation of a business might be its largest concern. One aim may be to decrease spending. How can everyone help fall spending? This needs to be communicated through multiple routes, multiple times, backed up by management behaviour, and after that quantified, and advance reported to staff.

— How can we best convey our messages to staff? Approaches or internal communication channels include: supervisor to employee, employee to employee, small meetings, large meetings, personal letter or memo, video, e-mail, bulletin board, particular event, and newsletter. This list to be in order of most effective has been shown by a number of studies. Nevertheless, this could be determined by the individual organization. Not efficiently, although some businesses may use them all. As they say, “content is king.” Among the worst things a company can do is speak a lot, although not actually say anything at all.

With an effective internal communications Internal communications plan plan in place a company will probably be able to proactively address staff concerns, develop comprehension of firm goals, and ease change initiatives. Companies can begin communicating more effectively with team members and truly make an organization greater than the total of its parts, by answering a few fundamental questions.